New Agreement with World’s Premier Philharmonic Showcases Premium Brand’s Continued Commitment to Supporting the Arts
LG SIGNATURE is delighted to have been named international corporate partner of the world-renowned Royal Philharmonic Orchestra (RPO), which is celebrating its 75th anniversary in September this year.
A brand known for its ultra-premium home appliances and electronics, LG SIGNATURE combines cutting-edge technology with first-class design, and has become a favourite with discerning consumers all over the globe.
LG SIGNATURE’s corporate partnership with the RPO comes as the famed orchestra prepares for its 75th anniversary season. For its milestone year, the RPO is also welcoming HRH the Prince of Wales as its new patron, and the esteemed Russian conductor, Vasily Petrenko, as its new music director. A brand that continues to support the arts worldwide, LG SIGNATURE is proud to join with the RPO – a UK institution with a global reputation for artistic excellence and a passion for driving positive change in the community.
As corporate partner, LG SIGNATURE will be the major sponsor of the upcoming season. It will also be offering its customers exclusive RPO digital content, and providing VIP hosting at select performances and programme branding events as part of the 2021-2022 schedule. Furthermore, LG SIGNATURE is thrilled to announce that the orchestra’s new music director, Vasily Petrenko, has been confirmed as its latest global brand ambassador.
“LG SIGNATURE remains a strong supporter of the arts internationally, and is honoured to be collaborating with a cultural institution as revered as the RPO,” said Bumseop Lee, President of LG Electronics UK. “Sharing our core philosophy and commitment to enriching people’s lives through excellence, the RPO creates enchanting and timeless musical experiences. Striking the perfect balance between tradition and innovation, the RPO is a truly modern orchestra with a fully-deserved reputation as being the very best there is.”
“The RPO is delighted to welcome LG SIGNATURE to our family of corporate partners,” said Huw Davies, Deputy Managing Director of the RPO. “Not only does the brand share our desire to be and deliver the best, it also understands and has a deep appreciation for the arts and their ability to help people come together and heal during challenging times such as these. LG SIGNATURE’s support will make a big difference to our work – not just our anniversary season concerts, but also to our social programmes aimed at improving education and wellbeing, and creating stronger, more inclusive communities.”